Snowman Multimedia Radio • Portland, Oregon
KSCD-DB
778 AM
Built for family. Inspired by the Pacific Northwest. Honoring Sanya, Cheyenne and Dakota.
The Meaning Behind the Station
Three children. One lasting tribute.
KSCD-DB was created to honor Brian Snow’s children, Sanya, Cheyenne and Dakota. The call letters carry their names forward, while 778 AM turns their birth months into a permanent part of the station’s identity: seven for Cheyenne and Dakota, and eight for Sanya.
The Call Letters
A family-centered identity created in honor of Sanya, Cheyenne and Dakota.
The Frequency
Seven represents Cheyenne and Dakota’s birth month. Eight represents Sanya’s.
The Home
Based in Portland, Oregon, honoring the Snow family’s love of the Pacific Northwest.
Coming July 2027
A new West Coast voice is on the way.
KSCD-DB will expand the reach of Snowman Multimedia with sports conversation, personality-driven programming, special presentations and the independent spirit that defines the entire network.
