Diary of a MAD Snowman

A storytelling franchise built on honesty, mental wellness, and the courage to speak truth.

Truth. Emotion. Brotherhood.

About The Diary

Diary of a MAD Snowman is a storytelling platform, a mental wellness conversation, and a growing franchise created by Brian “Snowman” Snow.

The mission is simple: create space for men — especially Black men — to speak openly about struggle, pressure, identity, and growth.

The Backstory

The title “Diary of a MAD Snowman” was given to Brian Snow by longtime friend Charles L. Faulkner Jr.

Producer James McCallum recognized the potential immediately and encouraged Snowman to develop the concept as both a podcast and a future book.

The earliest recordings were raw and emotional, but eventually Snowman paused production to rebuild the show with structure and infrastructure — the same systems guiding Snowman Multimedia today.

Episode Format

Cold Open — setting the emotional tone
The Story — the real experience
The Lesson — what we learn
Brotherhood Close — reminding men they are not alone

The Heart of the Diary

“I had feelings mixed with George Carlin and Richard Pryor words overwhelming my brain. I needed a place to scream, cry, cuss, and be honest — but I wanted it to become something bigger than me.”

The Team Behind The Diary

Brian “Snowman” Snow — Creator & Host
Charles L. Faulkner Jr. — Title origin
James McCallum — Producer
Snowman Multimedia — Production Network

Where To Watch & Listen

Diary of a MAD Snowman will be available through Snowman Multimedia, YouTube, and podcast platforms as the franchise expands.